design narrative

The goal of this project was to design a sustainable package using a rigid box structure, exploring ways of protecting individual items without unnecessary packaging. ABLE is a brand that differentiates from other fashion brands by taking responsibility for their impact on both people and the planet. They are committed to being purposeful in their approach to fashion, so the objective was to find a way to package a jewelry set in a box that could be reused. This box has three compartments, for a ring, a necklace, and a set of earrings. The color scheme is neutral, with a rose gold base illustrated with palm leaves. The box is constructed using matte board, which is wrapped in a pearly iridescent liner. This jewelry box protects the product while matching the aesthetic of the brand, and can be reused to store jewelry or other trinkets in the future.