design narrative

Base Camp Brewing is an environmentally conscious brewery that is marketed toward the outdoors community. This package design is a visual journey that captures the spirit of adventure, conservation, and exceptional craftsmanship. Drawing inspiration from the beauty of national parks and the thrill of exploration, the label designs are a testament to the brand’s commitment to both the art of brewing and the preservation of our natural treasures. The label for each can features an illustration of a unique national park landscape, and each beer variety is assigned a distinct color palette, mirroring the flavors and inspiration behind the brew. From earthy greens and browns for hop-forward ales to warm reds and oranges for hearty ales, the colors reflect the taste adventure awaiting within. The front of each can features the Base Camp Brewing logo to anchor the design. The labels also explain the story behind the product with a brief description of the flavor profile, inspiration, and the brewery’s mission to support national park conservation, beautifully narrated against the illustrated backdrop.