design narrative

Actions Speak is a national pride campaign for Patagonia. This campaign aims to showcase the company’s genuine commitment to supporting the LGBTQ community, rather than just using Pride Month as an opportunity to market products. The campaign focuses on minimalistic design elements that are meant to convey the message of support in a clear and impactful way. The print ads and billboards for the campaign are designed with a bold and simple color palette, featuring the iconic Patagonia logo with a rainbow-colored design. The tagline “Actions Speak” is prominently displayed, emphasizing the company’s commitment to meaningful action and support for the LGBTQ community. Overall, the Actions Speak campaign for Patagonia is a powerful and impactful way for the company to showcase its commitment to inclusivity. The minimalistic design elements allow the message to be conveyed clearly and effectively, while the merchandise and donation component further demonstrate the company’s dedication to meaningful action.