design narrative
Down to Earth is a new line of candles from the brand Homesick. It was designed for a target audience of environmentally conscious consumers. The boxes for each candle are made from 100% recycled materials, and the labels are printed on a special seed paper. Once the candle is finished burning, the labels can be planted in the ceramic jar, and the candle becomes a planter for flowers based on the scent of each candle. By using warm and comforting color combinations, playful type and delecate botanical illustrations, the Down to earth collection distinguishes itself as an eco-friendly line. The color scheme and surface graphics for each candle are based on their floral and botanical scents.
