design narrative

The Hangout is a surf-themed brewery in St. Augustine, Florida. The Hangout’s branding exudes the nostalgic allure of surf culture. The logo is friendly and inviting, with a simple circular shape that is easy to recognize and remember. A warm, retro color scheme includes muted orange and dark blue, and gives the design a coastal feel. These design elements seamlessly transition from logo to coasters, pint glasses, and T-shirts, unifying The Hangout experience across mediums. Beyond aesthetics, this retro brand identity embodies the spirit of connection and shared moments. The Hangout’s branding isn’t just about design—it’s about embracing a lifestyle, inviting all to become part of a story that honors the past, enjoys the present, and welcomes the future.